NESCAFÉ RED CUP First Time Ever! A global product featuring quality coffee beans grown locally in Ranong!
Bangkok – May 13, 2019: NESCAFÉ is forging ahead to elevate the pure soluble coffee market with the launch of new limited-edition “NESCAFÉ RED CUP Origin Selection,” which offers Thai coffee lovers the unique experience of a personalized cup of coffee. The new product is the result of the first collaboration between NESCAFÉ and local coffee growers to select the highest-quality Robusta coffee beans from Kraburi district in Ranong province. At NESCAFÉ’s coffee bean buying station in Kraburi, more than 500 coffee growers have been trained by NESCAFÉ’s agronomists who regularly follow up with them as they work together in a partnership that results in the highest-quality coffee beans, from planting and growing through to the harvesting stage, which leads to the quality of this local selection to be a proud source of Thai coffee. The specially-selected beans used in new limited-edition NESCAFÉ RED CUP Origin Selection are chosen for their uniquely intense aroma and flavor, which are preferred by Thai coffee lovers. The partnership with NESCAFÉ will also help improve the quality of life for coffee growers, in line with Ranong province’s policy of promoting coffee to become its main economic crop.