NESCAFÉ Introduces “Single Origin Chiang Rai” to Delight Café Hoppers Welcoming the Celebration of International Coffee Day
As October1 marks International Coffee Day this year, NESCAFÉ is holding the “NESCAFÉ Day Grow Together” campaign, inviting café-hoppers and Thai coffee lovers to celebrate International Coffee Day with the launch of new “NESCAFÉ Single Origin Chiang Rai.” It’s made from 100% Arabica coffee beans handcrafted with love and dedication in every step. Coffee lovers are invited to enjoy four special beverage menu items which will be available at NESCAFÉ Street Café nationwide from October 1 onwards.
Limited-edition NESCAFÉ Single Origin Chiang Rai, the pride of Thai coffee farmers, is the result of decades of great work under the NESCAFÉ Plan global sustainability initiative, which supports Thai coffee farmers in creating a more sustainable future for Thailand’s coffee sector using NESCAFÉ’s heritage, scale, and reach to improve their livelihoods. Regenerative agricultural practices are at the heart of the NESCAFÉ Plan to promote sustainable growth for Thailand’s coffee sector while protecting and restoring the environment.
Mr. Jojo Dela Cruz, Business Executive Officer – Coffee and Creamer Business Unit, Nestlé (Thai) Ltd., said, “We strongly believe that everyone in the world deserves a great cup of coffee. A small cup of coffee has much more power than we think. A cup of coffee can be a catalyst for big change, playing a meaningful role that can enhance people’s lives, because ‘Every Small Bean Can Make a Big Impact.’ Behind our quality coffee, there are always dedicated coffee growers. This is why, every year on October 1, we celebrate International Coffee Day, which we also call NESCAFÉ Day.”
NESCAFÉ is the world’s leading coffee brand with 5,500 cups consumed every second and the number one coffee brand in Thailand. NESCAFÉ’s continual promotion of sustainable coffee farming led to the development of NESCAFÉ Single Origin Chiang Rai, grown at the research and demonstration farm in Chiang Rai. It goes through careful selection at every step and is delivered directly from farmers to Thai coffee lovers with high-quality coffee beans that meet international standards and achieved high scores above 80% in an assessment by Q Arabica Grader.
Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestlé Professional, Nestlé Indochina, said, “To pass on the dedication of the coffee farmers who grow quality coffee, NESCAFÉ Street Café has created an exclusive menu offering a variety of quality coffee beverages specially made from NESCAFÉ Single Origin Chiang Rai. Coffee lovers will experience this outstanding coffee made with love, from the coffee farmers who grow and cultivate the coffee beans to roasting by NESCAFÉ experts, then brewed by our professional baristas to give you the best cup of coffee that is ‘Handcrafted with Love’ in every step. We would like to invite everyone to enjoy a great cup of NESCAFÉ Single Origin Chiang Rai as part of the “NESCAFÉ Day Grow Together” celebration on International Coffee Day at NESCAFÉ Street Café, a campaign that continues from October 1 until the end of December 2022.”
NESCAFÉ Single Origin Chiang Rai is outstanding both in taste and touch. By delivering a great balanced taste of fruity notes of grapefruit, citrus, and caramel, light-to-medium roasted, it’s ideal for coffee lovers who are seeking complex flavors and touches in a coffee that is easy to drink and well-balanced.
Café hoppers should not miss out! Indulge yourself with four specialty menu items crafted by baristas who put their hearts into it at NESCAFÉ Street Café. These items include Signature Hot Drip: Delicate drip coffee that distinctively shows off the character of the quality Arabica beans, offering juicy fruity notes and a lasting soft aroma of caramel; Supreme Black: Premium iced Americano with a well-balanced refreshing citrus flavor and intense aroma with a hint of caramel; Mellow White: A meticulously crafted iced latte served as a cold shake to elevate the perfect blend of flavor and the sweetness of a unique homemade brown sugar sauce; and Dirty: Milk coffee served in separate layers, with special-formula cold milk topped off with a strong shot of coffee called Ristretto that delivers a unique, great taste.
Prices for the limited-edition NESCAFÉ Single Origin Chiang Rai menu items are Signature Hot Drip at 75 baht, Supreme Black at 75 baht, Mellow White at 75 baht, and Dirty at 80 baht. They are available from October 1 until December 31, 2022, at participating NESCAFÉ Street Café nationwide. Coffee lovers who are interested in making these menu items at home can purchase NESCAFÉ Single Origin Chiang Rai coffee beans in a 500-gram pouch for 490 baht or order it online via Panda Mart. For this special NESCAFÉ Day, NESCAFÉ is offering bags of “Coffee Pulp Compost” made specially by coffee farmers in Chiang Rai from October 1, 2022, onwards. Supplies are limited while stock lasts.
