“How is NESCAFÉ business operated in Thailand?”

Nestlé invented NESCAFÉ and started selling it in 1938 in Switzerland. Today it is the world’s favorite coffee. 

NESCAFÉ is the No.1 coffee brand in Thailand. We strive to create great coffee experience for consumers while contributing to a sustainable coffee sector in Thailand. 

For over 40 years, our dedicated agronomists have been working closely with Thai coffee farmers to help them produce better yields and improve their quality of life while protecting and restoring our environment. Some of the key initiatives include providing 4.7 million coffee plantlets to farmers and training 2,000 farmers on Regenerative agriculture. 

As a result of the dedication and hard work with our local coffee farmers, we have together achieved 100% responsible sourcing, with every coffee bean that NESCAFÉ buys from Thai coffee farmers certified to international Common Code for the Coffee Community (4C) standards, ensuring a quality cup of coffee for Thai consumers that is also good for the planet. 

As climate change poses more challenges, we have implemented the NESCAFÉ Plan 2030 in Thailand focusing on a regenerative agriculture approach. We will continue our good progress in collaboration with our expert partners in providing training and technical assistance to increase coffee yield for the farmers, as well as diversify farm production and reforestation to improve soil health and restore our environment.