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Behind Nestlé’s success of 130 years of goodness in Thailand, and our way forward to being Good for You and Good for the Planet

Nestlé’s success of 130 years of goodness

As a leading food and beverage company, Nestlé's foundation for business operations is based on our Good food, Good life philosophy. It’s also reflected in our purpose of “unlocking the power of food to enhance the quality of life for everyone, today and for generations to come.” Nestlé offers a wide range of tasty and nutritious products that meet consumer needs in all life stages. As a result, many of our product brands have become well established in Thailand over the past 130 years.

Throughout this time, Nestlé has always developed products to meet changing consumer needs. This year and going forward, our business direction focuses on two strategic areas, which are “Good for You” and “Good for the Planet.” We are implementing various strategies to drive our company forward to win the hearts of Thai people while continuing to set new benchmarks for the food industry.

Understanding consumers: Nestlé has always focused on gaining a deep understanding of consumer needs. This helps us to always meet these changing needs by developing a diverse portfolio of innovative products that deliver what consumers want. Post-COVID, we see an increasing trend of consumers looking for greater convenience and becoming more health conscious. This is why Nestlé continually introduces healthier products with many different variants, such as coffee with a well-balanced taste, less sugar variants, or variants created to be served cold. 

คุณวิคเตอร์ เซียห์ ประธานกรรมการและประธานคณะผู้บริหาร เนสท์เล่ อินโดไชน่า

Mr. Victor Seah, Chairman and CEO, Nestlé Indochina, said, “Nestlé knows that every consumer has their own preferences. We don’t believe that global consumers all have the same preferences. Therefore, our operation in Thailand provides products geared towards local consumers. In addition to understanding consumers, Nestlé Thailand works with the company’s network of 23 Research and Development centers and 10 Product Technology Centers worldwide. Together, we turn consumer insights into tasty food and beverage products with nutritional value certified to Nestlé global standards, so they deliver nutrition, health, and wellness (NHW) to everybody.”


Products and literacy promoting a balanced diet: Nestlé focuses on developing products that are tastier and healthier. Currently, 100 Nestlé products are certified with the Healthier Choice Logo, and the company looks forward to increasing the number of certified products in our portfolio. Nestlé also believes in educating consumers about the importance of a balanced diet. Our educational programs in Thailand to promote health literacy include Nestlé for Healthier Kids, which has reached more than 1.6 million Thai children, and the Nestlé Healthy Family Caravan, now in its 14th consecutive year, during which time it has provided learning to more than five million Thais nationwide. These programs aim to raise awareness about the importance of nutrition and a balanced diet, as well as inspire people to take good care of their health and have a happy life. 


Business transformation and developing innovations: Responding to the challenges of the post-COVID era, Nestlé has transformed our business through innovation in food and beverage products. This will ensure we stay relevant to consumers and meet their growing demand for our products in the future. Nestlé is also expanding digitalization throughout our business to enhance efficiency and drive organizational growth. 

Driving sustainability actions to Net Zero 2050:  Thai consumers are now paying more attention to sustainability issues. Nestlé has an ambition to achieve net zero by 2050. Instead of waiting for this deadline, we have established milestones for 2025 in four areas of our sustainability roadmap for Thailand:

สร้างความยั่งยืนตามเป้า Net Zero 2050


  • Sustainable Packaging: Around 95% of Nestlé packaging is already designed for recycling. This includes paper packaging, paper straws, and drinking water bottles made from rPET. 
  • Sustainable Sourcing: Currently, Nestlé uses 100% sustainably sourced coffee beans and fresh milk from dairy farms.

  • Water Stewardship: Nestlé successfully implemented a water regeneration project at our Nestlé Waters factory in Ayutthaya. It allows the company to replenish the natural water supply to benefit local communities. We are also developing a similar project in Surat Thani province.

  • Carbon Reduction: Nestlé is striving to reduce our carbon output by 20% by 2025 through initiatives such as using renewable energy and adopting low-carbon technology.

เนสท์เล่ตั้งเป้าหมายในการลดการปล่อยคาร์บอน 20%

Employees and Nestlé Values: Respect is one of Nestlé’s core values, which includes respect for ourselves, for others, for diversity, for the future of our planet and future generations. The company believes that moving forward while embracing these values will enhance our business operation. It will help us in Creating Shared Value with society and all stakeholders, as well as promoting employee engagement. We emphasize obtaining employee feedback and valuing their opinions so we can mutually develop our organization. Nestlé employees can also benefit from training programs including leadership skills, which will become more important in the future. 

Throughout our 130 years in Thailand, Nestlé has remained committed to developing tastier and healthier food and beverage products. We believe that good food is the key to a sustainable quality of life. Our business strategies reinforce this commitment, no matter how much time passes. Nestlé will continue to develop quality products that meet the needs of consumers, becoming an integral part of nourishing the lives of Thai people, in line with our philosophy of Good food, Good life.