NESCAFÉ PROTECT PROSLIM Creates Christmas Tree Ornaments Made From Used NESCAFÉ PROTECT PROSLIM Paper Packaging
Bangkok – 16 December 2019: To encourage such thinking, NESCAFÉ PROTECT PROSLIM recently held the “Love Yourself, Love the Earth” event at CentralWorld, inviting the young generation to love themselves by drinking healthy coffee and take the first step to be part of the “Love the Earth with Paper Packaging” campaign. To demonstrate the creative reuse of paper packaging, NESCAFÉ put together an eco-Christmas tree featuring ornaments made from used NESCAFÉ PROTECT PROSLIM paper packages.
In mid-2019, NESCAFÉ switched to paper packaging for NESCAFÉ PROTECT PROSLIM. This was the first step by NESCAFÉ Thailand to introduce innovative secondary packaging to replace plastic, and the first such action by NESCAFÉ globally in line with Nestlé’s commitment to 100% recyclable or reusable packaging by 2025.
To celebrate this Christmas season, NESCAFÉ PROTECT PROSLIM came up with the idea of turning used paper packages into cool Christmas ornaments, then delivering a Christmas tree decorated with these ornaments to the children at the Baannokkamin Foundation to give them happiness.
Today marks the first step for NESCAFÉ helping to make our planet a better place and more livable by using our new paper packaging to create Christmas tree ornaments. At the same time, we encourage consumers to love themselves by drinking healthy coffee such as NESCAFÉ PROTECT PROSLIM, and join us in loving the earth by reusing paper packaging to promote the circular economy concept.
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