Nestlé invests 5 billion baht in new Nestlé PURINA PetCare factory in Rayong

Nestlé (Thai) Co. Ltd. today announced the opening of its new state-of-the-art Nestlé PURINA PetCare factory in the Amata Industrial Estate in Rayong province that will produce high-quality wet pet food for the local market as well as for export markets.

Global trends have shown that people have brought more pets into their families, and this has led to a sharp increase in consumer demand for premium pet food in Thailand and across the region. The new Nestlé PURINA PetCare factory addresses this opportunity by increasing Nestlé’s production capacity for nutritious, high-quality pet food.

Designed for efficient and sustainable operation, the new Rayong factory will increase Nestlé PURINA PetCare’s presence in the wet cat food single serve product segment, a priority category for the company. It makes products under the PURINA ONE®, PRO PLAN®, FELIX® and FANCY FEAST® brands for the Thai market and will export them to countries throughout the Asia, Oceania, and Africa (AOA) region. The new Nestlé PURINA PetCare factory will contribute to accelerating revenue and profit growth for Nestlé while strengthening Thailand’s position as an important production hub for high-quality pet food products.

Mr. Jean Grunenwald, Chief Executive Officer, Nestlé PURINA PetCare Asia, Oceania and Africa, said, “The new Nestlé PURINA PetCare factory will be the foundation for our wet cat single serve food product line, both for the Thai market and across key markets in AOA including Japan, Australia, and New Zealand. The first country we are focusing on for exports is Japan, a major market very well known for its high standards and requirements for the best product quality. Complying with exacting Japanese regulations and meeting the expectations of demanding Japanese consumers demonstrate the high quality of the products we make at the new Nestlé PURINA PetCare factory. Exports to ASEAN and other key markets will quickly follow throughout the rest of the year.”

Mr. Giuseppe Pasqualini, Regional Business Head, Nestle PURINA PetCare – ASEAN, explained, “Cat lovers can rest assured with the advanced technologies in the new Nestlé PURINA PetCare factory, backed by our comprehensive R&D efforts to develop high-quality products their cats will love. We use natural ingredients, conduct in-depth studies to understand the nutritional needs of cats, and have the strictest quality control processes that meet stringent international standards, so consumers can trust that our products will offer healthy nutrition, taste, and enjoyment for pets.”