Nestlé Pure Life with ‘0.2-Micron Filter’
Bangkok, 4 August 2020 – Nestlé Pure Life, the world’s No.1 bottled water brand, has announced the introduction of a cutting-edge ‘0.2-micron filter’ to create the high-quality drinking water for Thailand. As the country’s first and only drinking water brand to include this state-of-the-art filtration technology, Nestlé will provide Thai consumers a better quality of life through the high-quality drinking water.
“As the world’s No.1 bottled water brand, we recognize the importance of people receiving highest standards of quality water and continually leverage new technologies to provide pure drinking water. With the introduction of our state-of-the-art 0.2-micron filtration system, providing a superior level of water filtration, we can ensure consumers receive safe and pure drinking water,” said Luca Chioda, Business Executive Officer – Waters, Nestlé (Thai) Ltd.
“As the world’s No.1 bottled water brand, we recognize the importance of people receiving highest standards of quality water and continually leverage new technologies to provide pure drinking water. With the introduction of our state-of-the-art 0.2-micron filtration system, providing a superior level of water filtration, we can ensure consumers receive safe and pure drinking water,” said Luca Chioda, Business Executive Officer – Waters, Nestlé (Thai) Ltd.
The advanced 0.2-micron filtration technology unique to Thailand is aligned with Nestlé’s global standards, where every drop of water in every bottle goes through rigorous filtration and safety processes to offer pure quality drinking water with a unique, refreshing, natural taste while retaining health benefits.
This level of quality is also guaranteed by American NSF standards and 6 consecutive years of Thai FDA Quality Awards. Furthermore, as part of its commitment to sustainable water management and environmental conservation, Nestlé Pure Life’s factories in Ayutthaya and Surat Thani are the only drinking water manufacturers in Thailand to receive ‘Alliance for Water Stewardship’ (AWS) certification – the world-class standard recognizing good water resource stewardship practices.
This level of quality is also guaranteed by American NSF standards and 6 consecutive years of Thai FDA Quality Awards. Furthermore, as part of its commitment to sustainable water management and environmental conservation, Nestlé Pure Life’s factories in Ayutthaya and Surat Thani are the only drinking water manufacturers in Thailand to receive ‘Alliance for Water Stewardship’ (AWS) certification – the world-class standard recognizing good water resource stewardship practices.
Following the announcement of Thailand’s one of the most advanced filtration systems, Nestlé also unveiled its first-ever Thai brand ambassador, Peck Palitchoke, who will take part in the company’s upcoming campaign activities. This includes the first Virtual Brand Livetertainment event 0.2 Beyond Better, where Thai media and Peck fan club members will engage closely with the presenter and learn more about Nestlé Pure Life’s advanced filtration technology.
Nestlé Pure Life with its 0.2-micron filtration state-of-the-art technology is now available, refreshing consumers with the pure drinking water that tastes good and contains health benefits for all.
Nestlé Pure Life with its 0.2-micron filtration state-of-the-art technology is now available, refreshing consumers with the pure drinking water that tastes good and contains health benefits for all.