Nestlé Ice Cream Launches a New Food Service Segment to Deliver Indulgent After-Meal Sweet Treats to Thai Consumers

Nestlé Ice Cream has announced the launch of a new product category in the food service segment. The single-serve ice cream cups come in seven flavours from well-known brands, all crafted with high-quality ingredients to cater to Thai consumers’ tastes, providing a delightful indulgence that enhances the dining experience.

According to KResearch, the restaurant industry is projected to grow by 4.6% in 2025, reaching a value of 657 billion baht. Nestlé Ice Cream sees a significant opportunity to introduce products that elevate the dining experience for Thai consumers, who often enjoy concluding their meals with a sweet and refreshing treat.

The new product range features seven popular flavours loved by Thai consumers: MILO, KITKAT, OREO, Nestea Thai Tea, La Frutta Yogurt Strawberry, Nestlé Coconut Milk, and Nestlé Choc Chip. Each variety is distinguished by a distinctive gold Nestlé Ice Cream logo, setting this range apart from the core offerings and showcasing the brand’s expertise as a leader in the ice cream industry. Catering to different consumer preferences, the new product line offers both healthier and indulgent options, from the light and refreshing La Frutta Yogurt Strawberry flavour, with just 80 kcal per serving, to other indulgent varieties capped at 120 kcal. This reflects Nestlé’s commitment to balanced diet, emphasizing both the right variety and portion control. Furthermore, in alignment with Nestlé’s ‘Good for the Planet’ strategy, the packaging is made from designed-for-recycling paper, reinforcing the brand’s commitment to sustainability.

Nestlé Ice Cream food service cups are now available at select restaurants in Bangkok, with plans to expand to major cities in the near future.