NESCAFÉ Launches NESCAFÉ Make Your World, its Inspiring Biggest Campaign of the Decade Invites Thais to Make the World Turn with Mega Event featuring AI Technology at Emsphere from January 13 to 21

Indulging ourselves with a good coffee that offers an irresistible aroma not only wakes us up, but also inspires us to make a difference in the world. NESCAFÉ, Thailand’s No. 1 coffee brand from Nestlé, in collaboration with NESCAFÉ presenters Nadech Kugimiya, Baifern-Pimchanok Luevisadpaibul, Noom-Kanchai Kamnerdploy, and new presenters including Poyd-Treechada Petcharat, Jeff Satur, and Gemini-Norawit Titicharoenrak, invite Thai coffee lovers and consumers to experience the mega event of the decade called “NESCAFÉ Make Your World,” based on the brand belief that ‘Your World Can Inspire Others’ to welcome the 2024 New Year. The event takes place from 13 to 21 January 2024 at EM Market Hall, G floor, Emsphere. For more information, please visit the NESCAFÉ Thailand Facebook Page.

Truly the most amazing mega event for the Thai coffee industry, it’s a unique immersive experience that will inspire everyone to have positive vibes. For the first time, coffee lovers will be thrilled by engaging AI generative technology to express cool ideas in their own style. Some of the cool ideas will be selected to display on NESCAFÉ billboards in the EM District to inspire other Thais.

Visitors to the event can enjoy an immersive painting experience, creating interactive photos and messages to express their world-changing ideas in their own style. They can also discover their ideal coffee based on their personality and get inspired by famous influencers who share their cool stories to inspire the world. Coffee lovers should get ready to check out this event, as it’s one they don’t want to miss!

The NESCAFÉ Make Your World event builds on the brand’s global campaign of the same name. With more than 80 years of making the great taste of coffee accessible to anyone in the world, NESCAFÉ has delighted Thai consumers with ultimate coffee experiences, innovations, and products for all tastes and preferences. NESCAFÉ is fueled by its belief that everyone in the world deserves a great cup of coffee. Worldwide, people drink 6,000 cups of NESCAFÉ every second.

Mr. Victor Seah, Chairman and CEO, Nestlé Indochina, said, “As the world’s coffee leader and biggest brand, today we recognize that the world is changing and so are consumers. The NESCAFÉ brand is ready to embark on a shift from an everyday beverage that wakes you up to one that inspires you to make a difference in your world. Today, we are proud to introduce our new global big idea called ‘NESCAFÉ Make Your World’ to evolve our brand essence to embrace today’s world that is positive, optimistic, and inspirational. Our new brand idea clearly and decisively portrays how NESCAFÉ is using its global scale for good, unlocking the power of coffee.”

Ms. Sriprapha Chingprasertsuk, Business Manager - Coffee and Creamer, Nestlé (Thai) Co., Ltd., said “For Thailand, the NESCAFÉ Make Your World campaign is tailored to resonate with Thai people and designed to continuously engage coffee drinkers under the ‘Your World Can Inspire Others’ concept. We began our journey by launching new packaging for NESCAFÉ BLEND & BREW featuring a modern and eye-catching design followed by highlight of the launch, which kicks off our new communication campaign. New commercials features six true stories of inspiring people and our presenters who show how doing a small act can make an impact, creating smiles and laughter to inspire people. This is our first-ever 90-second TV commercial and what makes it more special is that NESCAFÉ has rearranged the popular song ‘Thoe Mun Rop Chan Chan Mun Rop Thoe’ to be sung by Jeff and Gemini as the theme song for the commercials. They begin airing on television and digital media starting January 11, 2024, followed by the ‘NESCAFÉ Make Your World’ event to inspire coffee drinkers during the nine days it runs. We expect this campaign will receive a very positive response.”

“The NESCAFÉ Make Your World campaign focuses on the belief that whether you know it or not, you’re helping the world. Every day after you wake up, you go out there to put smiles on people’s faces and make their day a little better. The commitment and determination that you put into whatever you do may inspire thousands. Your passion and your unwavering spirit to thrive might set new standards. This concept is part of our daily lives. As the market leader with a long history of delighting Thais, NESCAFÉ is committed to encouraging everyone to recognize the value and importance of their every action and the positive impact they have on other people around them and the planet. We strive to be a cup of coffee that inspires people to make the world a better place,” she added.

Nadech Kugimiya said, “I am very happy to collaborate with NESCAFÉ for the NESCAFÉ Make Your World campaign. It's such an inspiring campaign for me, as the true stories behind the campaign make me strongly believe in passing on inspiration. For example, the story of P’Jafa, ASEAN Para Games running champion, who persistently pursued his dream until he succeeded. I believe in passion and inspiration and the concept of no matter who you are, you can play a part in making the world turn. I really want to pass on this great story to everyone.”

Baifern-Pimchanok Luevisadpaibul said, “Shooting the commercials was so much fun. I could totally be myself. I am a fun person with a sense of humor and many times I haven’t noticed that I make people around me happy and laugh with me. I was glad to work with Teacher ‘Top’ Arnon, who I’ve seen a lot on TikTok as Kru Top Rapcher as he adapted rap music to his teaching. He makes difficult things easy to learn, so it becomes much more fun. I really appreciated working with him.”

Noom-Kanchai Kamnerdploy said, “I like the idea of this campaign as it inspires people to think more about those around us. As a reporter and MC who has encountered many stories, I’ve learned that social issues sometimes begin from a self-centered focus that overlooks others. If we can adjust our mindset to think more about those around us in every action, I think it will help make our society a better place.”

The campaign also brings three new presenters to join the team.  Poyd-Treechada Petcharat said, “I am very pleased to be a part of the NESCAFÉ family. I represent the belief that everyone has their own value. When we accept who we are, it will inspire many others to dare to be themselves, opening up their perspective on the world.”

Jeff-Worakamol Satur said, “For me, Make Your World doesn’t have to be something big. We can start small with ourselves. As a music lover, I enjoy playing music and singing to pass on happiness to my fans. I believe everyone can do the same.”

Gemini-Norawit Titicharoenrak said, “Recently I have been offered opportunities to do many new things including acting, singing, and dancing, which gave me totally different experiences. The commercial is my first time playing Li-Kay (Thai folk opera) with the renowned Song-Theppabutr-Sudteerak Group, which has created a new form of Li-kay performance by blending the super hero concept with Thai tradition. It was a really fun experience.”

In addition to the NESCAFÉ Make Your World event, coffee lovers can enjoy a variety of NESCAFÉ products that cater to everyone’s requirements. From the perfect mix of NESCAFÉ BLEND & BREW available in seven variants to suit all taste preferences, authentic coffee from the soul of quality coffee beans with NESCAFÉ RED CUP, craft coffee made with attention to every detail to deliver a premium coffee experience with NESCAFÉ GOLD, to intense and full flavor coffee that drives you to your goals with NESCAFÉ Ready-To-Drink.