To Press Releases listMay 17, 2017
Bangkok – May 18, 2017: Thai coffee lovers seeking a unique experience won’t want to miss visiting the sensational NESCAFÉ GOLD Café, open for the first time in Thailand, but only for a limited period during May 2017. At the NESCAFÉ GOLD Café, coffee lovers can savor a new level of café-style premium foam coffee crafted by the world’s coffee expert. It’s a multi-sensorial café-style coffee experience for discerning coffee lovers. They can also stand out on social media with a personalized photo printed on top of their cup of foam coffee and purchase NESCAFÉ GOLD in a limited-edition illuminated packaging available only at the NESCAFÉ GOLD Café. NESCAFÉ GOLD has collaborated with Fauchon, a leading global luxury pastry brand, to co-create four special set menus for the café. The NESCAFÉ GOLD Café is open at The Emquartier from May 18 to 21, 2017; and at Central Ladprao from May 26 to 31, 2017.
Mrs. Audrey Liow, Chairwoman and Chief Executive Officer of Nestlé Indochina, said, “We are elevating the premium mixed coffee experience to another level with the NESCAFÉ GOLD Café, our luxury concept café that is the ultimate destination for coffee lovers. In addition to their homes or workplaces, coffee lovers can now enjoy the exclusive premium experience only available at the NESCAFÉ GOLD Café. We are confident that Thai coffee lovers won’t want to miss out on this rare opportunity to appreciate how NESCAFÉ GOLD complements an exquisite dessert.”
Mr. Vladislav Andreev, Business Executive Officer – Coffee and Creamer Business Unit, Nestlé (Thai) Ltd., said, “Launched in March 2017, NESCAFÉ GOLD has quickly established as an icon of premium coffee mixes in Thailand. New NESCAFÉ GOLD is crafted by coffee experts with a Signature Blend of the finest mountain-grown, hand-picked Arabica beans, roasted to golden perfection. It’s infused with finely-ground roasted coffee to unlock the hidden taste and aroma notes and topped with a rich velvety foam of exquisite imported milk to deliver an unmatched flavor and aroma to coffee lovers who spend quality time to appreciate the difference. With the NESCAFÉ GOLD Café, we’re building on our initial success by offering coffee lovers a luxury café experience, like never before.”
New NESCAFÉ GOLD is available in 3 variants - Cappuccino, Latte Macchiato, and White Espresso. Guests at the NESCAFÉ GOLD Café can choose from four set menus that pair each variant with a tempting dessert item specially created by Fauchon. The set menus are: Swirl Cappuccino with Éclair Caramel; Espresso Con Panna with Megeve; The Classic Latte with Summer Megeve; and Caramel Latte Macchiato (Kong’s Signature Cup) with Millefeuille Vanille.
The Fauchon bakery selections, made with premium ingredients imported from France, are specially decorated in gold. Crafted by Yann Ravel, Executive Pastry Chef at Fauchon Thailand, they complement the rich taste of NESCAFÉ GOLD with equally delicious baked goods in a perfect harmony of flavor.
With a color scheme featuring rich gold and warm brown tones, the NESCAFÉ GOLD Café, staffed by experienced butlers and baristas, also has unique offers for guests. Coffee lovers won’t want to miss having a Personalized Photo Coffee Cup printed on the rich foam that tops their cup of NESCAFÉ GOLD. Personalized Photo Coffee Cup by NESCAFÉ GOLD is sure to be the hottest social media sharing trend of the year and is only available in Thailand at the NESCAFÉ GOLD Café. Guests at the café can also pick up a limited-edition illuminated NESCAFÉ GOLD packaging that is sure to become a highly-sought after collector’s item. It’s the same price as the regular packaging and only available exclusively at the NESCAFÉ GOLD Café.
Discerning coffee lovers who don’t want to miss this opportunity for an exclusive experience like never before can visit the NESCAFÉ GOLD Café at The Emquartier from May 18 to 21, 2017. The café will then move to Central Ladprao from May 26 to 31, 2017.
Notes to the Editor
Nestlé is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.
Products under NESCAFÉ brand are distributed by Nestlé (Thai) Ltd., which is a company that is 100% owned by Nestlé S.A. in Switzerland. NESCAFÉ product portfolio includes, NESCAFÉ RED CUP, NESCAFÉ BLEND & BREW, NESCAFÉ GOLD, NESCAFÉ Can Ready-to-Drink, NESCAFÉ PROTECT PROSLIM and NESCAFÉ DOLCE GUSTO.
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Tel. 0 2252 9871