To Press Releases listFeb 9, 2018
The First Dairy Coffee Enhancer from Nestlé. Introducing New! Nestlé
a Real Milk formula offering a Nice Milky Aroma andthe Smoothest Taste,
100% imported from Korea, to elevate the coffee experience for Thai coffee lovers
Bangkok – January 30, 2018: Nestlé COFFEE-MATE, the much-loved and highly-trusted coffee enhancer that has been the market leader in Thailand for over 30 years, introduces its latest innovation – New! Nestlé COFFEE-MATE MILKY, the world’s first dairy coffee enhancer, 100% imported from Korea. New! Nestlé COFFEE-MATE MILKY contains high-quality imported milk from New Zealand and the United States to offer coffee lovers a perfect combination of uniquely delicious “Real Milky Taste and Right Creaminess,” giving you a Nice Milky Aroma and the Smoothest Taste with no cholesterol and no trans fat. New! Nestlé COFFEE-MATE MILKY transforms your favorite personalized cup of coffee with the ultimate experience of a pleasurable and indulgent moment like never before.
The official launch of New! Nestlé COFFEE-MATE MILKY was led by Mrs. Audrey Liow, Chairwoman and Chief Executive Officer of Nestlé Indochina, along with executives from Nestlé (Thai) Ltd. including Mr. Vladislav Andreev, Business Executive Officer – Coffee and Creamer Business Unit; Ms. Somrudee Boonhaijaroen, Communications & Marketing Services Director; Ms. Sriprapha Chingprasertsuk, Senior Marketing Manager – Pure Soluble Coffee, Creamer and Tea; and Ms. Pattanai Luangtrakul, Corporate Communications & PR Group Manager. Gunn Svastiwat Na Ayutthaya, brand ambassador for New! Nestlé COFFEE-MATE MILKY, also joined the launch, which recently took place at Siam Square One.
Together, NESCAFÉ RED CUP and Nestlé COFFEE-MATE create the perfect combination for an outstanding cup of coffee, as they complement each other like a perfect mate. Designed to meet the growing trend of coffee personalization, NESCAFÉ RED CUP, a great success since its introduction last year, is made using Micronized Roasted Coffee (MRC) technology to offer a “Kafe Sod,” or Roast & Ground Coffee experience that gives coffee drinkers a more aromatic and smoother cup of coffee, while New! Nestlé COFFEE-MATE MILKY, uniquely created using an innovative manufacturing technology in Korea, is being introduced as the first dairy coffee enhancer for Thai consumers.
According to Mrs. Audrey Liow, Chairwoman and Chief Executive Officer of Nestlé Indochina, “Last year, we took Kafe-Sod (Roast & Ground Coffee), the Personalized Coffee experience, to the next level with the launch of NESCAFÉ RED CUP. This year, we continue to delight our consumers with the new milky taste profile of our latest innovation – New! Nestlé COFFEE-MATE MILKY. It’s ‘The World’s First Real Dairy Coffee Enhancer’ to contain genuine imported high-quality milk, offering the ‘REAL Milky Taste and RIGHT Creaminess’ to give you a ‘Nice Milky Aroma and the Smoothest Taste.’ Our tests showed nine out of ten consumers love it, so I’m confident New! Nestlé COFFEE-MATE MILKY will be well received by Thai coffee lovers. It will help drive the trend of making coffee at home, as it’s now easy for everyone to make a truly delicious personalized cup of coffee.”
To promote the launch and impress Thai consumers in a creative and engaging way with a TV commercial, Nestlé is bringing the high-quality experience of New! Nestlé COFFEE-MATE MILKY from Korea to Thailand by using a beautiful shooting location in Korea for the commercial, the country where New! Nestlé COFFEE-MATE MILKY originates. The commercial is based on a fresh storyline that is set to become talk of the town, with the same high-quality production values as a feature film, including a memorable theme song. It highlights the acting talents of Gunn Svastiwat Na Ayutthaya, brand ambassador for New! Nestlé COFFEE-MATE MILKY, who appears in the commercial. The commercial will air widely on leading TV stations and in digital channels from the 1st of February onwards.
Gunn Svastiwat Na Ayutthaya, brand ambassador for New! Nestlé COFFEE-MATE MILKY, said, “I am excited to be part of the first major breakthrough for Nestlé COFFEE MATE in 10 years. As brand ambassador, I will inspire coffee lovers with my journey to Korea, where I fell in love at first sip with a deliciously perfect combination of a well-blended cup of coffee that had a Nice Milky Aroma and the Smoothest Taste, made by a mysterious girl. After searching, I finally found her at today’s launch and discovered that New! Nestlé COFFEE-MATE MILKY is the secret ingredient to transform my everyday cup to be more indulgent and pleasurable. It’s truly irreplaceable. Enjoy making your own coffee with New! Nestlé COFFEE-MATE MILKY today.”
New! Nestlé COFFEE-MATE MILKY is available in a 360-gram pack for 109 baht and an 80-gram pack for 37 baht, convenient to use and easy to re-store being a powder format. It’s available at leading retail outlets including TESCO, Big C, Tops, Foodland, Maxvalu, Villa, The Mall, CJ-Express, 7-Eleven, and Family Marts nationwide.
Notes to the Editor
Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.
Products under NESTLÉ COFFEE-MATE brand are distributed by Nestlé (Thai) Ltd., which is a company that is 100% owned by Nestlé S.A. in Switzerland. The Nestlé COFFEE-MATE product portfolio includes Nestlé COFFEE-MATE, Nestlé COFFEE-MATE Low Fat, Nestlé COFFEE-MATE MILKY and Nestlé KREMATOP.
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