To Press Releases listApr 9, 2018
Nestlé Officially Kicks Off “Make Good Life Simple” Campaign
Inspires Thai families to live a healthier lifestyle with the 3Es: Eat, Exercise, and Emotion
Bangkok – March 24, 2018: Nestlé today kicked off its 2018 corporate campaign “Make Good Life Simple” to inspire Thai families to live a healthier lifestyle using three simple approaches called the 3Es: Eat, Exercise, and Emotion. The campaign was launched at the 2018 Nestlé Community Roadshow at Lumpini Park, which featured a range of edutainment activities in the 3E zones. The Eating Zone featured the Biggest Breakfast Gathering in Thailand provided by Nestlé to 2,500 people for free, learning activities on reading Guideline Daily Amount (GDA) labels and Healthier Choice products, along with free trials of Nestlé products. The Exercise Zone started the day’s activities with a 2.5 km Nestlé Fun Run around Lumpini Park with 2,000 participants. It also featured a Basketball Game, Cycling Game, Dance with an LED Screen, Physical Fitness Test by the Sports Authority of Thailand, and educational session on Office Syndrome Prevention with Dr. Napatbongkoch Supapit from the Division of Physical Activity and Health, Ministry of Public Health. The Emotion Zone offered stress relief with Massage for Relaxation, Breathing Techniques, and Tai-chi movements, along with traditional Thai dancing and arts and crafts activities for kids.
In addition to the 3E Zones, other activities on the main stage included the “Make Good Life Simple Starts with Small Lifestyle Changes” talk show with Prof. Daruneewan Warodomwichit from Ramathibodi Hospital and Dr. Prawate Tantipiwatanaskul from Thainakarin Hospital, and the “Make Good Life Simple Starts with Influencing Positive Lifestyles for Kids” talk show by Prof. Ronasingha Ruerueng, a clinical psychologist, together with Saraichatt (Ning) Jeerapat and her family. This was followed by a Maggi Healthy Cooking Demonstration by Chef Gig – Kamol Chobdee-ngam.
According to Mrs. Audrey Liow, Chairwoman and Chief Executive Officer of Nestlé Indochina, “Nestlé is very proud to be mom’s trusted partner in her and her family’s lifelong journey. In an ever-changing world of information overload, not only do we have to provide good products and information, we also need to help mom adapt to this changing world so she can give her family a happier and healthier life. This is why we are introducing our 2018 Nestlé Corporate Campaign ‘Make Good Life Simple’ to provide relevant information and easy solutions for mom’s everyday acts of caring using three approaches called the 3Es: Eat, Exercise, and Emotion, all of which align with the Ministry of Public Health’s policy.”
“This year’s Corporate Campaign reinforces the Nestlé Purpose of enhancing quality of life and contributing to a healthier future. We aim to make the good life simple for Thai people nationwide, and are confident that this campaign will reinforce Nestlé’s brand position as mom’s trusted partner in Thailand,” added Mrs. Liow.
“The 2018 Nestlé Corporate Campaign kicked off by celebrating the 10th anniversary of the Nestlé Community Roadshow at Lumpini Park, thanks to a special collaboration with the Bangkok Metropolitan Administration (BMA) and the Sports Authority of Thailand (SAT). This allowed us to launch our campaign to make good life simple for Thai families with a fun run, Thailand’s biggest breakfast gathering ever, and a wide range of edutainment activities for consumers. Following today’s event, the Nestlé Community Roadshow will travel throughout Northeastern and Southern Thailand, connecting with consumers in 40 districts in 12 provinces during the rest of the year with a target to reach 240,000 local residents,” explained Ms. Somrudee Boonhaijaroen, Communication & Marketing Services Director, Nestlé (Thai) Ltd.
Saraichatt (Ning) Jeerapat said, “I make my good life simple by creating happiness for my family and guiding our daughter’s behaviour to follow the 3E principles. As a mother, I have to be a good listener who always tries to understand my child. Encouraging Nong Bella to have a healthier lifestyle starts with me being a good role model for her. This is why I cook healthy food and encourage her to eat lots of vegetables and fruit. I love to exercise regularly at home, and Nong Bella enjoys exercising with me. We are a happy family, so when Nong Bella is in a bad mood, I talk with her to calm her down and we do relaxing activities together, such as drawing and painting.”
To learn more about how to “Make Good Life Simple” and the 3Es, visit the Nestlé web site at www.nestle.co.th and the Nestlé Thailand Facebook page atwww.facebook.com/goodfoodgoodlifebyNestleThailand
Notes to the Editor
Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.