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  4. NESCAFÉ Launches “NESCAFÉ Concentrate Ready-to-Mix” with a Coffee Haus Party on Songwat Road, Featuring PROXIE and PiXXiE to Hack It for Gen Z

NESCAFÉ Launches “NESCAFÉ Concentrate Ready-to-Mix” with a Coffee Haus Party on Songwat Road, Featuring PROXIE and PiXXiE to Hack It for Gen Z

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NESCAFÉ, Thailand’s number one coffee brand, is elevating the in-home iced coffee experience with the launch of “NESCAFÉ Concentrate Ready-to-Mix,” its first ready-to-mix coffee product, to expand its portfolio as part of a major global initiative. Developed under the concept “Hack It How You Like It,” this innovation lets coffee lovers create limitless new coffee menu items in their own style.

To kick off the launch, NESCAFÉ has created the “NESCAFÉ Concentrate Ready-to-Mix Coffee Haus Party,” a vibrant daytime coffee party featuring fun experiences and the most exciting vibes of the year with cold, concentrated ready-to-mix coffee. The event also celebrates the cold coffee culture with exclusive activities every day, along with live performances featuring popular artists including PROXIE, PiXXiE, James Alynn, and Valentina Ploy at PLAY Art House on Songwat Road in Yaowarat from October 3 to 5.

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Made with a high-quality blend of Arabica and Robusta, NESCAFÉ Concentrate Ready-to-Mix elevates the in-home cold coffee experience in three simple steps: pour, mix, and enjoy, It is available in three variants tailored to different tastes. Black No Sugar is bold and intense for unsweetened coffee lovers; Sweetened Black is smooth with a touch of sweetness; and Latte is creamy and milky for a café-style experience.

The NESCAFÉ Concentrate Ready-to-Mix launch is powered by global brand ambassador Zach King, one of the world’s most-followed digital creators with 82 million TikTok fans. He holds the world record for the all-time highest number of TikTok views and is the eighth most-followed TikToker worldwide. NESCAFÉ has just launched a campaign for NESCAFÉ Concentrate Ready-to-Mix called “Hack It How You Like It,” led by Zach King to showcase the ultimate iced coffee hack with campaign content tailored for people in Bangkok on over 3,000 digital out-of-home screens nationwide. Local presenters PROXIE and PiXXiE, T-pop stars, will also connect with Thai youth and bring fun and creativity to in-home coffee creation, igniting a DIY coffee culture.

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