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Every Little Bite Matters
Nestlé supports everyone to have a "Bite of Happiness"
that brings both physical and mental well-being every day.

Nestle believes that food plays a role far beyond being just a basic necessity for sustaining life. It not only fulfills the body's needs but also generates satisfaction, thus influencing the emotional well-being of consumers. Moreover, food serves as a medium for social gatherings and connections.
Nestle supports a Balanced Diet lifestyle, emphasizing adequate and nutritious eating that nourishes the body and delights the heart. This approach caters to individual lifestyles and diverse preferences, leading to holistic and sustainable health, aligning with Nestle’s 'Good for You,' strategy to delivering suitable nutrition to enhance the quality of life for the Thai people.
A balanced eating with Nestle.
Today, Thai people can choose from a variety of foods, cuisines, and dishes. The challenge is to select foods that are both delicious and nutritionally beneficial. Moreover, some people use food as a way to care for their mental health, leading to the saying, "Food heals everything." This reflects how enjoying tasty food or indulging in personal favorites can create satisfaction and happiness, thereby improving one’s mood. Studies have shown that over 49% of Thais face a "value action gap" where they intend to eat healthily but engage in eating behaviors that are not health-promoting. This may be due to various barriers like busyness, lack of time to cook, high costs of healthy food, limited access to good food sources, or cultural habits of social eating.
Every Little Bite Matters
Ever wondered why we feel happy eating food? Each bite brings satisfaction through our senses; the appealing appearance, the fragrant aroma, the taste we savor, and the fulfillment of hunger, all contribute to our survival. Eating is a simple way to bring joy to oneself immediately, and it becomes even better when we choose to eat just enough to feel happy and healthy. Sometimes, we find "happiness in every bite" when we choose "foods we love" from delicious, favorite meals or treats to relax and unwind.
In some meals, we find happiness in every bite when we choose food we love from delicious, palatable dishes, favorite menus, or cherished snacks. This helps us relax and soothe our minds on stressful or exhausting days.
At every meal, we find happiness in every bite when we choose food that love us back from beneficial options that offer a variety of nutrients. This helps to fully nourish and strengthen our bodies.
Every day, we find happiness in every bite when we share delicious food with our family or loved ones. Spending time together at the dining table helps to create meaningful memories and adds value to our lives.
Because we believe that every bite, every meal, every day affects our physical and mental health, gradually changing our eating choices to include more happiness in every bite can make a significant difference for the future. This is the basis of the Every Little Bite Matters campaign, aiming to inspire Thai people to make small changes in their meal choices through simple actions like adding more vegetables, pairing foods to enhance nutritional benefits, controlling portions, reducing sweet and fatty flavors, or balancing meal components. Nestle hopes these changes will lead to a "better way of eating" and a "happier life," not just for a healthier, joyful today but also for a holistically healthy future for ourselves, our families, and our loved ones. This effort is part of our commitment to improving the quality of life for the Thai people, fostering healthy habits for a robust and sustainable future.