“Nestlé Good Morning” campaign: Start a Good Day with a Good Breakfast

To Press Releases listBangkok,Sep 7, 2015


Nestlé (Thai) Ltd., the leading food and beverage company with an unwavering commitment to improving the nutrition, health and wellness of Thai consumers, is rolling out the “Nestlé Good Morning” campaign under the concept “Start a Good Day with a Good Breakfast”. The campaign aims to ensure Thai people realize that breakfast is the most important meal of the day and eating an easy yet delicious and nutritious breakfast is a great way to start each new day with freshness and vitality.

Eleven Nestlé brands have joined forces for a special promotion to enable Thai consumers to have easy access to practical breakfast solutions at participating modern trade outlets and supermarkets nationwide, starting from today until October 8, 2015.

Breakfast is the most important meal of the day. Our bodies and brains consume energy while we sleep, taking glucose from the blood, which lowers our overall blood glucose level.  This means we need to re-energize ourselves with breakfast first thing in the morning.  Breakfast provides us with energy and nutrients that enable concentration for learning and put us in a positive mood. Research studies show that breakfast plays an important role in maintaining a healthy body weight and reducing the risk of a stroke, heart disease and diabetes.

However, a Department of Health survey of consumer behavior regarding breakfast conducted in 2012 revealed that Thai people, particularly 40% of the working-age group, skip breakfast while 50% of Thai children usually eat an unhealthy breakfast.  Another study by The Asian Food Information Center showed children from 10 to 12 years old who skip breakfast are at greater risk of being overweight or obese and having micronutrient deficiencies, compared to children who eat breakfast regularly.

Mrs. Audrey Liow, Chairwoman & Chief Executive Officer of Nestlé Indochina, said, “Nestlé knows the importance of breakfast and understands how busy people are these days, so we believe Thai consumers should pay more attention to taking care of themselves and their families with the easy first step of having a good breakfast every day.

We have introduced the ‘Nestlé Good Morning’ campaign under the concept ‘Start a Good Day with a Good Breakfast to encourage Thai consumers of all ages to refuel and start their day off right with an easily-prepared and handy breakfast, choosing from a range of practical, delicious and nutritious products from Nestlé. This will be good for their health over the long run.”

To activate this concept, Nestlé has introduced a special promotion with 11 participating product brands in various categories including Coffee and Non-dairy Creamer (NESCAFÉ 3 in 1, NESCAFÉ Red Cup, Nestlé COFFEE-MATE); Cereals (Nestlé KOKO KRUNCH, Nestlé HONEY STARS, Nestlé COOKIE CRISP, Nestlé FITNESSE); Chocolate Malt Beverage (MILO 3 in 1, MILO UHT); Milk (BEAR BRAND UHT); Cereal Beverage (NESVITA); and Bottled Water (Nestlé PureLife, MINERÉ) until October 8, 2015.

Consumers who purchase Nestlé products under this special promotion at participating modern trade outlets and supermarkets nationwide will receive a variety of special offers. For example, with a 259-baht purchase of Nestlé products under the promotion, a consumer gets one four-pack of 200 ml Milo UHT worth 45 baht for free, while a 450-baht purchase gets a twelve-pack of 330 ml MINÉRÉ worth 72 baht*.

Nestlé is strongly committed not only to promoting the health and wellbeing of consumers, but also to encouraging healthy living and good health for all its employees. The company continuously runs a range of supportive activities and programs such as free healthy breakfasts, fruits and beverages for employees to boost their energy. The “NESCAFÉ Café” is a coffee corner that serves free hot and cold drinks and the company regularly holds exercise classes such as aerobics, yoga and ballroom dancing as well as providing nutrition consultation.

“Nestlé believes that good health can be achieved as long as we start making certain changes in our lifestyle. It could be just a little thing, but do it regularly, such as having a healthy breakfast.  This will have a positive effect on health over the long run. Nestlé is committed to continuously developing delicious and nutritious food and beverage products for consumers in parallel with providing nutritional knowledge and conducting activities that enable people to adopt the right eating and lifestyle habits.

This reflects Nestlé’s philosophy of ‘Good Food, Good Life’ as we aim to lead a sustainable change in supporting national health and contributing to the wellness of Thai consumers,” concluded Mrs. Liow.