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NESCAFÉ GOLD Invests 100 Million Baht to Launch “NESCAFÉ GOLD CREMA SMOOTH AND FINEST,” Setting a New Standard for Smooth Black Coffee for Craft Coffee Lovers

Nescafe Gold Smooth Finest
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May 07, 2020


Mr. Thanatorn Punpanishgul (center), Senior Marketing Manager – NESCAFÉ GOLD, Nestlé (Thai) Ltd.; Ms. Pornchanan Prapanonta (right), Senior Brand Manager – NESCAFÉ GOLD; and Mr. Saharat Sangkapreecha, NESCAFÉ GOLD brand ambassador, together launch “NESCAFÉ GOLD CREMA SMOOTH AND FINEST”.

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Bangkok – July 15, 2019: NESCAFÉ GOLD, strengthening its position as the No. 1 premium coffee brand in Thailand, announces the launch of NESCAFÉ GOLD CREMA SMOOTH AND FINEST, which sets a new standard for premium smooth black coffee. Meticulously crafted in every detail using premium Arabica beans, NESCAFÉ GOLD CREMA SMOOTH AND FINEST is crafted differently to be a fine powder, ground 10 times finer to create a layer of velvety golden coffee crema on top of every cup. Its smooth blend and black coffee aroma delivers an indulgent experience to discerning coffee lovers who can “See the Difference, Smell the Difference, and Taste the Difference.” NESCAFÉ GOLD brand ambassador Saharat “Kong” Sangkapreecha started a craft coffee phenomenon with premium coffee lovers enjoying NESCAFÉ GOLD CREMA SMOOTH AND FINEST at the “Craft Café by NESCAFÉ GOLD CREMA” at Central World. To support the launch, NESCAFÉ GOLD has budgeted 100 million baht for an integrated marketing communications campaign.

NESCAFÉ GOLD CREMA SMOOTH AND FINEST raises the standard for discerning black coffee lovers, who will See the Difference with its unique golden fine powder, made using proprietary NESCAFÉ GOLD technology, that brings out a layer of velvety coffee crema on top of every cup; Smell the Difference with the NESCAFÉ GOLD Signature Blend of Arabica beans ground 10 times finer to better release a mesmerizing rich aroma from the soul of the beans; and Taste the Difference of full-flavored coffee that offers the soft touch of quality Arabica beans carefully roasted at the right temperature to a light roast level.

Mr. Thanatorn Punpanishgul, Senior Marketing Manager – NESCAFÉ GOLD, Nestlé (Thai) Ltd., said, “As the leader in the premium coffee market, NESCAFÉ GOLD will continually introduce new products that respond to the needs of Thai coffee lovers. With the new generation being more health conscious and the black coffee trend still gaining momentum, we decided to expand our premium pure soluble coffee portfolio by introducing NESCAFÉ GOLD CREMA SMOOTH AND FINEST. It gives discerning coffee lovers an exceptional smooth black coffee experience, starting with the modern tall glass jar featuring the elegant touch of a rosegold label that reflects the velvety feel. The black coffee cup symbol will attract the attention of discerning coffee lovers who are looking for a smooth black coffee experience. We will support the launch with marketing activities throughout the year, and expect to strengthen NESCAFÉ GOLD’s position as the most-preferred premium coffee brand among Thai consumers.”

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Experience smooth black coffee with NESCAFÉ GOLD CREMA SMOOTH AND FINEST, now available in two sizes: a 100-gram jar at 140 baht and a 200-gram jar at 245 baht at convenience stores and leading supermarkets nationwide.