NESCAFÉ “Drive You Home Safely”

Encourage safe driving during year end celebration

To Press Releases listJan 6, 2016


In photo: Ms. Sarinthip Pimpaeng (third from right), Marketing Manager - Ready-to-Drink Business Unit, Nestlé (Thai) Ltd., and Ms. Chonluck Chansakul (second from right), Senior Brand Manager – NESCAFÉ Ready-to-Drink Coffee, Nestlé (Thai) Ltd., deliver NESCAFÉ Ready-to-Drink coffee to Pol. Maj. Gen. Somchai Kaosamran (center), Commander of the Highway Police Division, to kick off the “Drive You Home Safely” campaign.

Bangkok – December 24, 2015:  NESCAFÉ, the well-known ready-to-drink coffee brand from Nestlé (Thai) Ltd., kicks off the “Drive You Home Safely” campaign, which has run continuously for many years, to encourage Thai drivers to have the “Sleepy Don't Drive” habit while traveling during the year-end celebration.

Under a partnership with the Expressway Authority of Thailand and the Highway Police, 200,000 cans of NESCAFÉ Ready-to-Drink coffee will be handed out to drivers at 17 highway and expressway service points, as well as to passengers at bus terminals and the train station. The campaign is a joint effort to combat drowsiness and fatigue among Thai drivers during the New Year’s festival, which will run from December 28 until December 30, 2015.

Ms. Sarinthip Pimpaeng, Marketing Manager - Ready-to-Drink Business Unit, Nestlé (Thai) Ltd., said, “The New Year is a festive season for Thais. People usually drive long distances to visit their families or go on holidays outside of the city.

The ‘Drive You Home Safely’ campaign emphasizes safety for drivers, which is why we are giving away 200,000 cans of NESCAFÉ Ready-to-Drink coffee, which offers ‘The Delicious and Full Taste of Real Coffee,’ to drivers to help them stay alert and awake during long journeys. The campaign aims to refresh drivers to help reduce road accidents due to drowsiness and enable Thai people to celebrate and enjoy happiness during the New Year’s period.”

The 17 locations where NESCAFÉ Ready-to-Drink coffee will be given away during December 28 to 30, 2015 are: Expressway Service Points: Daan Bang Kaew, Bangna Km. 6, Bang Pa-In (inbound), Prachachuen, and the Motorway Rest Stop; Highway Service Points: Wang Noi, Wang Manow, Nong Dindaeng, Rangsit, and Thanyaburi; Bus Terminals: New Mo Chit, Nakhonchai Air, the Southern Bus Terminal, Nakhonsawan, Khon Kaen, and Korat; and Hua Lamphong Train Station.