MILO unveils ‘Interactive Pack’ Innovation first time in Thailand

To Press Releases listBangkok,Aug 6, 2015


MILO, the world’s Number 1-selling chocolate malt beverage by Nestlé, the leading Nutrition, Health and Wellness company, has launched the ‘MILO Interactive Pack’, a packaging innovation that turns MILO packs into an interactive 3D virtual experience for the first time in Thailand. Simply by scanning any ‘MILO Interactive Pack’ with the Blippar application that runs on smartphones, dads and moms will gain access to an experience in a virtual world that unlocks the secrets that will help bring out the champions in their kids through fun, practical and exclusive content.

The honorable guests attending the launch event, which was led by Audrey Liow, Chairwoman & Chief Executive Officer of Nestlé Indochina, included Chaiyong Sakulborrirug, Business Executive Manager – Dairy & Adult Nutrition of Nestlé (Thai) Ltd.; and Eugene Chan, Director of Communications and Marketing Services; together with Sornsawan Phuvichit, brand ambassador for the MILO Interactive Pack; and representatives of modern families including Paula Taylor and her daughter Lila;

Nakorn (Ple); Kasama (June) Silachai and their daughter August and son Orca;
Chatchada (Ple) Kongthoranint and her son Ryu; Christina Settabut and her son Thai and daughter Tina. All of them took part in the ‘MILO Interactive Pack’ experience at Central World.

Chaiyong Sakulborrirug, Business Executive Manager – Dairy & Adult Nutrition of Nestlé (Thai) Ltd., said, “MILO, as the world's best-selling chocolate malt beverage, is committed to offering tasty and nutritious products while promoting an active lifestyle to enhance children’s growth and proper development. Today, we create a new chapter in the history of MILO by introducing the ‘MILO Interactive Pack’ for the first time ever in Thailand. Through augmented reality (AR) technology, we can offer 3D virtual content that features the secrets to bringing out the champions in their kids that Thai parents can experience by themselves.”

The MILO Interactive Pack experience highlights the integration of AR technology to deliver useful and practical content such as true stories of successful Thai sports champions including footballer Anawin Jujeen and former breaststroke swimmer Sornsawan Phuvichit that will inspire moms to nurture their children’s development.  This exclusive content, including healthy breakfast nutrition information, sports tips to improve children’s performance, and inspiring stories to help them to win the day, will be updated weekly.

According to Sornsawan Phuvichit, “I’m pleased to be part of the MILO Interactive Pack campaign. As a mother, I know what parents want is to see their children become successful in their lives. Our mission is to encourage our kids to find and develop their skills and talents, so we can bring out the champions in them.

When kids feel discouraged and face challenges, parents are their main supporters who will motivate them to put in more effort to win the day. I like the fact that MILO goes beyond offering nutritious products, but is also in a true alliance with parents to help us nurture our children.

The new packaging innovation will bring MILO closer to be part of parents’ daily lives. It helps us to provide our children with balanced nutrition as well as physical and mental skill development tips that can be applied in reality.”
Paula Taylor said, “I love that the MILO Interactive Pack offers more than just advanced technology. 

When I did my first scan and entered the virtual world, I found it was really cool, as the MILO pack is truly interactive with fun and useful tips and content for moms and kids delivered in a way that they speak the same language.  You can scan the pack anywhere and anytime to get helpful and inspiring tips about children’s development.”

Nakorn 'Ple' Silachai said, “Personally, I find the MILO Interactive Pack is a lot of fun as it delivers more interesting content beyond nutrition information and education. A major challenge for parents is motivating their kids to discover that the greatest victory is victory over themselves, so they can grow their self-esteem to succeed in life.

The MILO Interactive Pack offers parents access not only to a tasty and nutritious beverage menu, but also to a full range of content such as sports tips to support a child’s development and inspiring stories from notable athletes such as Anawin and Sornsawan. My family will surely keep updating from the MILO Interactive Pack every week.”
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