To Press Releases listBangkok,Mar 16, 2016
- Third year of Nestlé’s biggest nationwide multi-brand promotion for many of its tasty and nutritious products.
- Special body-age check booths in 200 stores.
- Reinforces Nestlé’s commitment to be “Mom’s Trusted Partner” for taking the best care of her family.
Bangkok, March 3, 2016: Nestlé (Thai) Ltd., the world's leading Nutrition, Health, and Wellness company, has launched its third “Choose Wellness, Choose Nestlé” campaign, the company’s biggest nationwide multi-brand promotion, under the theme “Mom’s Trusted Partner.” The campaign reinforces Nestlé’s commitment to always help moms take the best care of their families.
The Choose Wellness, Choose Nestlé campaign brings together 27 products from 11 brands under Nestlé’s umbrella to offer tasty and nutritious choices, with a range of special customized promotions such as extra-value packs, price discounts, free premium giveaways, and a chance to win lucky draw prizes. The campaign runs from today until April 6, 2016, at leading modern trade stores including Tesco, Big C, Makro, and Tops, and traditional trade outlets nationwide.
To promote the campaign, Nestlé has integrated marketing activities across multiple platforms including print media, radio, out-of-home, digital channels, and points-of-sales. The company also invites Thai consumers to visit its booths offering free body-age checks along with nutrition advice in 200 stores nationwide from March 4 to 27, 2016. Nestlé is aiming for over 200,000 visitors to the booths.
Understanding that every mom plays multiple roles in taking care of her family’s changing needs in a fast-paced world, Nestlé created a web film called “My Super Mom” to recognize mom’s dedication to her children. Nestlé is proud to be a part of mom’s everyday life as a trusted and reliable partner who is always at her side, offering innovative and practical nutrition solutions to help her take the best care of her loved ones. The web film is online at the Nestlé Facebook page and YouTube channel, starting from March 7, 2016.
Mrs. Audrey Liow, Chairwoman & Chief Executive Officer of Nestlé Indochina, said, “We are proud to present the concept of ‘Mom's Trusted Partner’ for this year’s Choose Wellness, Choose Nestlé campaign. As a mom, your family trusts in you to always do your best and be there for them. A mom plays multiple roles at different times, such as being a chef, a coach, or a cheerleader.
Each role means a different challenge for mom, and being a mom is both challenging and rewarding. With the launch of this campaign concept, we are sending a message to every mom in Thailand that Nestlé recognizes her dedication to her children. We are proud to be part of mom’s everyday life as a trusted and reliable partner who is always at her side, offering innovative and practical nutrition solutions to help her take the best care of her loved ones.
Nestlé is committed to always be Mom’s Trusted Partner.
“Nestlé has been in Thailand for more than 120 years, creating value for Thai consumers by offering delicious and nutritious products, as well as providing nutrition knowledge to help consumers make the most informed choices. We thank Thai consumers for the unwavering trust they have given us for more than a century.
Nestlé will continue to provide innovative, science-based solutions to nutrition needs from our large research & development network to enhance the quality of life of Thai families everywhere and every day, in line with our ambition to be the world's leading Nutrition, Health, and Wellness company trusted by everyone," she added.
For more information on the promotion and health- & nutrition-related tips, please visit www.nestle.co.th and www.facebook.com/goodfoodgoodlifebyNestleThailand.