To Press Releases listBangkok,Oct 22, 2015
Bangkok - 19 October 2015: Enjoying aromatic and smooth coffee with milk has become a hot trend among young Thai consumers. NESCAFÉ, under Nestlé (Thai) Ltd., the world’s nutrition, health and wellness leader, recently invited popular celebrities Chutavuth “March” Pattarakampol, Thiti “Bank” Mahayotaruk, and Rathfar “Padpudd” Chaichueanjit
to introduce the new generation of coffee drinkers to the first-ever “NESCAFÉ Creamy White” experience in Thailand. Launched officially at Terminal 21 Shopping Complex,
new NESCAFÉ Creamy White offers the pleasurable creamy and milky taste that young coffee drinkers enjoy. To introduce NESCAFÉ Creamy White to Thai consumers, NESCAFÉ will open a “White Coffee Bar” in hotspots around Bangkok and in supermarkets nationwide.
Ms. Audrey Liow, Chairwoman and Chief Executive Officer of Nestlé Indochina, said, “Nowadays, the new generation of coffee drinkers tend to choose coffee with milk.
This is reflected in the popularity of latte and cappuccino drinks on the menus at local coffee shops. To respond to the demands of consumers who prefer a coffee with a creamier and milkier taste profile, NESCAFÉ has developed and introduced ‘NESCAFÉ Creamy White,’ which stands out with a pleasurable creamy and milky coffee taste and a nice coffee aroma delivered by the latest proprietary technology unique to NESCAFÉ. ‘ NESCAFÉ Creamy White’ will become the young generation’s favorite drink, with 80 Kcal. per serving.”
The launch event, filled with an inviting coffee aroma, included Ms. Audrey Liow, Chairwoman and Chief Executive Officer of Nestlé Indochina, Mr. Eugene Chan,
Director of Communications and Marketing Services, Nestlé (Thai) Ltd., and Ms. Pattanai Luangtrakul, Senior Marketing Manager, NESCAFÉ Coffee Mixes, Nestlé (Thai) Ltd.
They were joined by Chutavuth “March” Pattarakampol, Thiti “Bank” Mahayotaruk, and Rathfar “Padpudd” Chaichueanjit. The three young stars teamed up to encourage young people to try NESCAFÉ Creamy White, which they all agreed was a perfect blend of coffee and milk, delivering a pleasurable creamy and milky taste profile.
Khun Chutavuth “March” Pattarakampol said, “Normally, my favorite kind of coffee has a milky and delicious taste with an aromatic scent. I fell in love with the creamy taste that comes from milk and the nice coffee aroma. I'd like to encourage everybody to have a creamy white experience.”
Thiti “Bank” Mahayotaruk said, “I’m a milky coffee lover. It’s my drink of choice as I can have it any time I want, either at home or when I go to work. This is now my favorite cup of coffee.”
Rathfar “Padpudd” Chaichueanjit said, “Coffee and I get along like best friends, especially during exam time, because I would often have to stay up late to study. If I had a cup of NESCAFÉ Creamy White, my day would be even more pleasurable. I think NESCAFÉ Creamy White will become my new favourite creamy white coffee drink, perfect for every day.”
NESCAFÉ Creamy White coffee is now available in two sizes – a pack of four sachets for 26 baht and a pack of 20 sachets for 102 baht.