To Press Releases listSep 6, 2018
NESCAFÉ BLEND AND BREW Pasom Kafe Kua Bod La-iad, Thailand’s number one coffee mix, is once again exciting the coffee market in Thailand by staging a grand award presentation ceremony of the promotional campaign, “NESCAFÉ: The Lucky Draw to Give Away Bt10 Million” to present a Mercedes-Benz C350 valued at Bt2.6 million to the lucky winner. Also joining the event is popular Thai actor James Ma at Eden Zone, first floor, CentralWorld.
Mr. Victor Seah, Chairman and Chief Executive Officer of Nestlé Indochina, said “As the market leader in coffee mixes business in Thailand for 40 years, NESCAFÉ has been organizing marketing activities continuously to reward our consumers who have been supportive of NESCAFÉ BLEND AND BREW Pasom Kafe Kua Bod La-iad. NESCAFÉ organized the campaign “NESCAFÉ: The Lucky Draw to Give Away Bt10 Million” to present an array of big prizes to Thai consumers. The campaign, which was held from February to May, turned out to be a great success. We received over 22 million sticks sent in to participate in this promotion and we have been giving away over 300 prizes worth over Bt10 million. We encourage Thai consumers to follow NESCAFÉ’s great activities for many more big prizes for the rest of this year.”
The winner of the grand prize – a Mercedes-Benz C350 e Avantgarde with a price tag of Bt2,640,000 – was Khun Wiman Khaolad from Loei province. Other weekly prizes given away in this NESCAFÉ Lucky Draw campaign during the three-month period included a Yamaha QBIX motorbikes worth Bt51,360 (33 prizes worth Bt1,694,880 in total); and a 1-baht gold necklace worth Bt19,760 (290 prizes valued at Bt5,730,400 in total). The grand total prizes on offer numbered 324 with a combined value of Bt10 million.
Wiman Khaolad, the winner of the grand prize of the campaign, said “I like drinking NESCAFÉ Blend and Brew, especially NESCAFÉ BLEND AND BREW Espresso Roast, because of its strong flavor and good aroma. When I knew about the campaign “NESCAFÉ: The Lucky Draw to Give Away Bt10 Million”, I submitted a lot of empty sticks as I drink NESCAFÉ BLEND AND BREW everyday. I’d like to thank NESCAFÉ who held this great activity with very attractive prizes for consumers and gave me the opportunity to be the owner of Mercedes-Benz from this campaign.”
Besides enjoying the nice aroma and flavor of the ground-roasted coffee, coffee lovers also have a chance to win prizes in the “NESCAFÉ: Drink, Cheer and Have Fun with Double Prizes” campaign which is entering its closing stage this July. Consumers are invited to take part in this campaign by purchasing any flavor of either NESCAFÉ BLEND AND BREW or NESCAFÉ Americano. For every purchase worth Bt179 per receipt, consumers are entitled to a complimentary Limited Edited NESCAFÉ red mug with a national flag of popular teams. Additionally, consumers can get a chance to win a 7-day-6-night trip for two to Russia worth Bt240,000 (7 prizes in total worth Bt1.68 million). Simply submit a set of five stapled empty sticks of NESCAFÉ BLEND AND BREW or NESCAFÉ Americano for one entry along with the sender’s hand-written name, address and phone number packed in an envelope to PO Box 22, DPO Bhaseecharoen, Bangkok, 10160 until July 15, 2018. The results of the prize draw will be announced on July 27 on NESCAFÉ’s Facebook page at www.facebook.com/NESCAFE.TH.
For more information, contact Nestle's Consumer Call Center at 02 657 8657 ext 0.
Or visit www.facebook.com/NESCAFE.TH and www.facebook.com/NESCAFE.TH.