NESCAFÉ Smoovlatté: a premium ready to drink coffee in an elegant PET bottle

To Press Releases listBangkok ,Aug 1, 2013

NESCAFÉ Smoovlatté

  • Rollout with nationwide samplings, especially in universities and online activities all year round

Nestlé (Thai) Ltd. today rolled out NESCAFÉ Smoovlatté, a premium ready to drink coffee latté in a modern design PET bottle that comes with a smooth milky taste for the new generation of discerning consumers with evolving lifestyle looking for convenience and quality anywhere anytime.

NESCAFÉ Smoovlatté is available in a 190-ml bottle for a retail price of Bht 20 at convenience stores, supermarkets, hypermarkets and retail stores nationwide.

Mr. Worapong Kietdumrongwong, Marketing Manager, NESCAFÉ RTD, Nestlé (Thai) Ltd., said, “NESCAFÉ Smoovlatté is the latest in the ready to drink coffee line developed by Nestlé to meet evolving needs and lifestyles of the new generation aged 18-35 years old. This age group always looks out for a silky smooth, tasty, coffee latté that is convenient to purchase and drink anywhere anytime. Apart from its stylish packaging, NESCAFÉ Smoovlatté is also affordable and provides an energy boost of only 110 kilocalories. NESCAFÉ Smoovlatté offers indulgent and smooth milky coffee in a convenient ready to drink PET bottle for young generation.”

To support the rollout of NESCAFÉ Smoovlatté and build consumer awareness, Nestlé has prepared advertising communication for target consumers which covers commercial and advertising at points of purchase as well as online activities for the whole year. The company will also hand out samplings in universities and retail stores nationwide.

A survey by Nestlé found that Thai consumers highly favour coffee latté especially the cold one because it is delicious and easy to drink. The beverage is therefore more suitable for Thailand’s lifestyle and climate than other flavours of coffee.