To Press Releases listBangkok,Oct 9, 2015
Bangkok - 5 October 2015: NESCAFÉ by Nestlé (Thai) Ltd., the world’s nutrition, health and wellness leader, launched the NESCAFÉ 3in1 “GET CLOSER Challenge.” The campaign will use a digital marketing strategy to expand NESCAFÉ’s consumer base to a new generation of consumers.
NESCAFÉ has appointed Ter Chantavit to be the presenter for the “GET CLOSER Challenge,” which will help young people who are too shy to approach others to connect using a cup of coffee. Consumers can join in the campaign at NESCAFÉ’s Facebook page at www.facebook.com/NESCAFE.TH.
The GET CLOSER caravan will offer samples of NESCAFÉ 3in1 to one million consumers around Thailand, starting on Silom Road.
Ms. Pattanai Luangtrakul, Senior Marketing Manager - Coffee Mixes, Nestlé (Thai) Ltd. said, “As the world’s favorite coffee brand, and the leader in the Thai coffee market, we are always determined to offer the highest-quality coffee to meet the demands and lifestyles of consumers. A consumer behaviour study showed that while members of the new generation often express their likes and interests on social media, they tend not to express their likes in real life.
This is why NESCAFÉ started the ‘GET CLOSER Challenge,’ using digital marketing to expand our consumer base and encouraging young people to get closer by using aromatic cups of coffee as an ice-breaker. We hope that with Khun Ter Chantavit as the face of our new campaign, which kicks off on Silom, this strategy will appeal to new-generation consumers so they start to use NESCAFÉ 3in1 to get closer to someone special and widen their networks.”
NESCAFÉ 3in1 is supporting the campaign with marketing activities focused on digital media. They include video clips encouraging young people to pursue someone to whom they want to get closer, Instagram posts by key online influencers, and the “GET CLOSER Challenge” at www.facebook.com/NESCAFE.TH where customers are challenged to post their GET CLOSER story to win special prizes of two air tickets valued at over 200,000 baht or a chance to participate in an online film with NESCAFÉ. A million samples of NESCAFÉ 3in1 will also be given away to consumers nationwide.