Nutritional profiling system

Nestlé has developed the Nutritional profiling system, which are regularly updated in line with public health recommendations issued by the World Health Organisation and the US Institute of Medicine. The Nutritional profiling system is the product innovation and renovation direction to empower consumers to have a balance diet.

The Nutritional profiling system are based on:

  • The product category’s role in a balanced, healthy diet;
  • Health-sensitive factors, such as calories, sodium and sugar, and positive nutritional aspects, such as added dietary fibre;
  • Maximum or minimum thresholds where consumption may be excessive (fat content in biscuits) or where nutritional factors tend to be insufficient (for example, calcium);
  • Individual serving size, taking life stage, lifestyle, and method of preparation and consumption into account;


The Nestlé Nutritional Profiling System criteria apply to all Nestlé product categories, apart from highly regulated categories such as infant formulas, specific areas such as healthcare and performance nutrition, and products developed by joint ventures, where other approaches and reference values apply.

More information on how we apply nutritional profiling to our product innovation and renovation process can be found in 60/40+: making nutrition the preferred choice.